In collaboration with Disney, LucasFilm, and LEGO the Empire State Building created an immersive experience that included an all night projection on the facade of the building, a movie night, pop-up museum, and pop-up store on the 86th observatory. 

In partnership with WhatsApp and F1, Louis Hamilton visited the building to perform stunts on 5th Avenue in New York City while an F1 race car was held for photo opps at the top of the Empire State Building and projections graced its facade. 

In partnership with HBO for the season 2 premiere of House of Dragons, a life-size dragon was installed at the top of the Empire State Building, along with a pop-up photo opp, museum, and an appearance by the cast.